DR × VIVIENNE TAM Bridal Jewelry Debuts at Paris Fashion Week

Mar 08,2024

Marking the 60th anniversary of the establishment of diplomatic relations between China and France and the China-France Year of Cultural Tourism, the high-end jewelry brand Darry Ring joined forces with internationally renowned designer Vivienne Tam to create a brand new “Chinese High-end Bridal Jewelry Collection” and showcased the beauty of Chinese wedding culture to the world at Paris Fashion Week.

The DR x VIVIENNE TAM Chinese High-end Bridal Jewelry Collection was officially unveiled at the VIVIENNE TAM’s Autumn-Winter 2024 Collection in Paris, featuring the Dragon series, Gold series, and Diamond series. The luxury jewelry include wedding rings, earrings, necklaces, bracelets, and bangles, catering to the dual demands of young consumers for traditional Chinese wedding accessories and contemporary fashion aesthetics.

DR x VIVIENNE TAM Chinese High-end Bridal Jewelry Collection
DR x VIVIENNE TAM Chinese High-end Bridal Jewelry Collection
DR x VIVIENNE TAM Chinese High-end Bridal Jewelry Collection
DR x VIVIENNE TAM Chinese High-end Bridal Jewelry Collection

DR x VIVIENNE TAM Chinese High-end Bridal Jewelry Collection

The mythical dragon, symbolizing strength and transformation as the zodiac sign of the 2024 Lunar New Year, soars between China's rich cultural heritage and France's romantic elegance in Vivienne Tam's dragon designs, serving as a bridge of love. This collaborative series not only respects and inherits Chinese traditional wedding culture but also deeply understands and accurately expresses modern China's openness, civilization, innovation, fashion trends, and avant-garde design.

Furthermore, inspired by the DR x VIVIENNE TAM Chinese Bridal Jewelry Collection, the designer specially created contemporary Chinese-style wedding dresses, reinterpreting traditional Han Chinese wedding attire with modern tailoring and design in an innovative way. The "Lace of Love" symbolizes endless love, combining the Chinese character for "Love" with the French word "Amour." Tam also repurposed exquisite embroidery fabrics from wedding dresses to breathe new life into this traditional Chinese craftsmanship woven with gold and silver threads in contemporary Chinese-style wedding attire. The combination of sustainable materials and traditional craftsmanship emphasizes Vivienne Tam's commitment to environmentally friendly design and the preservation of traditional crafts.

VIVIENNE TAM AW24 Collection

This collaboration between Darry Ring and Vivienne Tam showcases and promotes the beauty of contemporary Chinese fashion design and wedding culture to the world, conveying good wishes and praise for the beauty of Sino-French cultural harmony and goodwill on the occasion of the 60th anniversary of diplomatic relations between China and France and the China-France Year of Cultural Tourism.

French actress Juliette Binoche, Chinese singer Karen Mok, and Chinese actor Ran Chen attended the Paris Fashion Week, witnessing the dazzling brilliance of Oriental treasures and experiencing the beauty of contemporary Chinese fashion design and wedding culture. Renowned Chinese artist Mengchen Shen and famous model CiCi passionately interpreted this collaboration, perfectly showcasing the charm of Chinese wedding culture.

Chinese artist Mengchen Shen and actor Ran Chen attended the Paris Fashion Week

Every "Chinese bride" adorned in wedding attire and wearing DR x VIVIENNE TAM Chinese High-end Bridal Jewelry on the runway becomes the best example of the beauty of contemporary Chinese fashion design and wedding culture. With brand mission of “Helping more people express love and making love last forever”, Darry Ring has been concretely expressed and fulfilled.

VIVIENNE TAM AW24 Collection

Darry Ring x VIVIENNE TAM

Darry Ring hopes that through this collaboration, we can elevate the brand's global momentum and the designer's fashion influence, adding luster to Sino-French cultural and tourism year and the important anniversary of the establishment of diplomatic relations between the two countries, aiming to further enrich the brand's cultural significance and provide long-term support for promoting Chinese wedding culture worldwide.

Designer Vivienne Tam

Designer Vivienne Tam stated, "I am delighted to collaborate with Darry Ring. We both share a common mission of promoting cultural exchanges between the East and the West. At this exciting moment of the 60th anniversary of diplomatic relations between China and France, we hope that our collaboration can showcase the beauty of contemporary Chinese fashion design and wedding culture, spreading more love to everyone."

Tony Zhang and Wendy Lu, founders of Darry Ring, expressed, "On the occasion of the 60th anniversary of diplomatic relations between China and France, we are delighted to collaborate with designer Vivienne Tam to jointly launch a contemporary Chinese wedding series. 'Cultural harmony, love is born from this' is the core concept of our collaboration series, as well as our mutual good wishes for cultural exchanges and cooperation between China and France. In the future, Darry Ring will continue to promote Chinese wedding culture on the world stage with more international and creative products and narratives."

Darry Ring x VIVIENNE TAM

Since its inception, Darry Ring has set the romantic rule of " One Can Purchase Only One DR Diamond Ring In A Lifetime" and advocated the value of "One True Love for a Lifetime." Darry Ring uphold the belief in true love of "One Ring One Life One Love", aiming to convey the power of love to the world through every piece of jewelry. This time, it is a joint narrative of Darry Ring and Vivienne Tam about “Love and Chinese Weddings," reflecting on and reinterpreting new lifestyles and new wedding cultures with contemporary Chinese bridal jewelry.

In the future, Darry Ring will continue to focus on cultural narratives, collaborate with more global partners, and work together to promote Chinese wedding culture, refining craftsmanship and products, bringing more surprises to consumers and culture enthusiasts who love Chinese wedding culture and contemporary Chinese-style weddings.