Privacy Policy

Last Updated: September 3, 2025

Introduction

DR Luxury USA Inc. (hereinafter referred to as “Darry Ring,” “DR,” “we,” or the “Company”) is committed to respecting and protecting your privacy. This Privacy Policy (together with any privacy notices displayed on us.darryring.com, “our Website”, or otherwise provided to you) describes the information we collect, how we use it, with whom we share it, and the rights and choices you have regarding that information.

Our Privacy Policy applies to the information we collect through our stores, website, mail, email, telephone, online customer service, SMS, social media platforms, and any online services linked to us.darryring.com. It also applies to other services we own, control, or provide through any channel (collectively, “our Services”). By using our Services or interacting with us offline, you acknowledge and consent to our collection of your information or the information you provide to us.

We recognize the importance of privacy and data protection, and therefore strictly comply with applicable laws and regulations, including the California Consumer Privacy Act (CCPA) in the United States and the European Union General Data Protection Regulation (GDPR). Please read the following carefully to understand our practices. If you do not agree with or accept this Privacy Policy, please discontinue using our Services. If you have any questions regarding this Privacy Policy, please contact us at clientcare@darryring.com.

Data Controller

In accordance with the GDPR, DR Luxury USA Inc. and its affiliated companies act as the controller of your personal data. When you visit our Website, create an account, make a purchase, or use our Website and applications, your information will be controlled by DR. If you are located in the European Union or the United Kingdom, you may contact our Data Protection Officer (DPO) using the following methods:

Email: clientcare@darryring.com
Mailing Address: 475 S Grand Central Pkwy, Las Vegas, NV 89106, USA

We are committed to complying with the following data protection principles:

Lawfulness, Fairness, and Transparency: We process your personal data only where there is a lawful basis to do so and ensure that the processing is transparent.
Purpose Limitation: We collect personal data only for specific and legitimate purposes and do not process it in a manner incompatible with those purposes.
Data Minimization: We collect and process only the minimum amount of personal data necessary to achieve the stated purposes.
Accuracy: We ensure that your personal data is accurate and kept up to date.
Storage Limitation: We retain your personal data only for as long as is necessary to fulfill the purposes of processing.
Integrity and Confidentiality: We implement appropriate technical and organizational measures to ensure the security of your personal data.

How We Collect Information

We may collect personal information about users in a variety of ways. For example, we may collect information you provide to us, information collected through your use of our Services, and information obtained from public sources or third parties.

We collect information you provide to us when you request or purchase products, services, or information; register with us (including when you link your profile on a third-party website or platform to your registration account); participate in public forums or other activities on our Website and applications; respond to guest surveys; visit our physical locations; call our reservation center or other customer service numbers; or otherwise interact with us using one or more devices. You may provide information in various ways, including by typing or using voice commands.

We collect information through various technologies, such as Cookies, Flash, tags, software development kits, application programming interfaces, and web beacons. This includes instances when you access our Website and applications using one or more devices, or when you use our applications on third-party websites or platforms, whether or not you are logged in or registered. For more information, including “Do Not Track” settings and how to disable Cookies or make other choices regarding such data collection, please see “Cookies”.

We also use analytic tools to collect information, including when you visit our Website and applications or use our applications on third-party websites or platforms.

We obtain information from other trusted sources to update or supplement the information you provide or that we automatically collect, such as when we use third-party services to verify mailing address information. Where required by applicable law, your authorization may be necessary before a third party is permitted to share your information with us.

What Information We Collect

The following summarizes the categories of personal user data we have collected during the past twelve (12) months:

Contact Data: To create your digital identity with us, we collect, through our True Love Verification system, your first and last name, email address, mailing address, telephone number, and other similar contact details. At Darry Ring, you may only purchase products for your one true love. If you choose ID Verification-related products, in accordance with our brand rules, facial template verification is required. This template will be permanently associated with your designated recipient (your one true love). The name associated with this account cannot be changed or deleted.
Profile Information: We collect details such as your interests, favorites, wish lists, ring size preferences, as well as protected classifications and demographic information such as gender, age, race, marital status, nationality, and other personal details.
Content Information: We also collect the content of messages you send to us, including feedback, product reviews, customer support inquiries, and social media posts. This information is processed to provide tailored solutions and products, and to establish a personalized and attentive relationship with our customer service team.
Payment Information: To process your payment, we collect the necessary details, including your payment instrument number (e.g., credit card number or financing account details) and expiration date.
Information on Your Use of Our Services: We may collect information about your device and how you use our Services and online activities, such as browser type and version, device operating system, language, country, frequently visited areas of our Website, and access times. When you visit our Website, we also automatically collect your device’s Internet Protocol (“IP”) address. In addition, we may collect other device identifiers, including browser ID and device ID.

If you use our mobile applications or access our Website via a mobile device, we may collect additional information, such as your mobile device ID, model and manufacturer, operating system and version information, carrier-related details (including the name of your wireless carrier), identifiers associated with your mobile hardware and networks, phone number, app- and instance-specific identifiers, as well as location data.

Where we collect precise location data from your device, we will obtain your consent as required by law. Once consent is provided, you may withdraw it at any time by managing your location services preferences in your device settings.

Information from Third-Party Sources: Where permitted by law, we may receive information about you from public and commercially available sources, and combine it with information we collect from or about you.

How We Use Information

We collect and process personal information in order to provide Services to you for the purpose of fulfilling contractual obligations, and to ensure compliance with applicable laws, regulations, and other legal requirements. This includes:

Providing, processing, maintaining, improving, and developing Our Services.
Handling your questions or requests regarding our Services, such as sending notifications.
Conducting related promotional offers and rewards programs, such as providing marketing and promotional materials and updates (with your consent, where required).
For internal purposes, such as data analysis, research, and the development of statistical information regarding the use of our Services, to improve them.
Storing and maintaining information relating to you for our business operations (e.g., business statistics) or to comply with our legal and regulatory obligations.
Any other purposes with your consent.

We may combine this information with other information (including across different Services or devices, such as computers, mobile phones, and other connected devices) to provide and improve our Services and content. For example, we may use your Darry Ring account details across all Services that require a DR account.

Information We Share

Except as described in this Privacy Policy, we do not disclose the personal information we collect about you. We do not sell your personal information. Under the CCPA, we may share certain information with third parties to provide services, but this is not considered a "sale".

We do not authorize these third parties to use or disclose this information except as necessary to perform services for us or to comply with legal requirements. Examples of such service providers include entities that process credit card payments, manage and reduce our credit risk, verify information, fulfill orders, and provide web hosting, analytics, and marketing services.

In addition, we may disclose your information if required to do so by law or legal process, to law enforcement authorities or other government officials, or when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraud or illegal activity.

If we sell or transfer (or consider selling or transferring) all or part of our business or assets (including in connection with a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation), we also reserve the right to transfer any personal information we hold about you.

If you wish to opt out of the sale or sharing of your personal information, you may click the “Do Not Sell or Share My Personal Information” link here, or adjust the settings in our App.

Cookies and Other Technologies

We and third parties that provide content, advertising, or features on our Services may use Cookies, Web Beacons, and other tracking technologies to enhance the management, navigation, and user experience of our Services.

These technologies help us understand and improve our Services, personalize your online experience, and tailor advertisements based on your interests, including by combining information across different devices you use. For example, they allow us to determine whether you have previously seen a specific advertisement, customize ads according to your preferences, and avoid displaying duplicate ads.

Our Website uses Google Analytics, a service provided by Google Inc. (“Google”). For more information on how Google collects and processes data, please refer to Google’s Privacy Policy.

Cookies are small files placed on your device when you visit a website. They can store a unique identifier to recognize you across different sessions and websites and perform various functions, such as remembering your preferred font size on our Services. Most browsers accept Cookies by default, but you can adjust your browser settings to block or manage Cookies. Please note that disabling Cookies may affect the functionality and performance of our Services.

Web Beacons and Other Tracking Technologies: In addition to Cookies, we and third parties may use Web Beacons (or “pixels”) to transmit information from your device to servers. These beacons can be embedded in online content, videos, and emails, allowing us to track interactions and collect data such as viewing time, IP address, and content engagement. Web beacons, together with Cookies, help us analyze usage of our Services and deliver more relevant content and advertising.

True Love Verification Technology

To fulfill the commitment of “One Love, One Lifetime,” when you choose an ID Verification product or service, we will perform a True Love Verification. At your first interaction, you will be asked to provide a facial image and a valid identification document (such as a passport or ID card). The True Love Verification technology generates a unique digital ID by combining your valid identification document with a biometric representation derived from the submitted facial image. This numerical template is used solely for identity verification purposes and does not store or reference the original image. The numerical representation will be stored in a third-party database. For future interactions, the system will use the previously created template to verify your identity, ensuring that your original identification documents and images are never stored, thereby protecting your privacy.

Data Security

Protecting your data is our top priority. We use robust industry-standard measures to safeguard the personal information you provide, including encryption, access controls, and regular security audits, in order to prevent its accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.

However, it is important to recognize that no method of online transmission or electronic storage can be guaranteed to be completely secure. We are committed to continuously improving our security measures to protect your data as much as possible.

Data Retention

We retain each category of personal information we collect for as long as necessary to achieve the purposes described in our Privacy Policy, including to meet legal or business needs. In practice, the retention periods for different types of information may vary, but during data verification and analysis we consider the ongoing business or legal requirements for the information, such as needs related to tax, security, and potential or actual disputes or investigations.

For example, in order to fulfill the “One Love, One Lifetime” commitment, if you choose products such as ID Verification, in accordance with brand rules, we may retain your order information for a long period of time. This may include purchaser’s name, recipient’s name, and facial digital templates. If you do not agree with this data retention policy, it may be inconsistent with our core business philosophy, purchasing rules, and registration agreement. Therefore, your application for registration and generation of an order will be deemed full acceptance and acknowledgment of this policy.

In line with the requirements of the CCPA, when we process data to fulfill contractual obligations or comply with legal obligations, we will reasonably handle such data in accordance with the registration agreement and applicable laws. At times, we may also process data for reasons of public interest or to carry out specific tasks, such as public health monitoring.

Data Transfer

Your information, including personal data, may be transferred to and processed by DR in the United States and its affiliated companies, either within your state or in other countries worldwide, where data protection laws may differ. We will ensure that appropriate safeguards are in place, such as using Standard Contractual Clauses (SCCs), obtaining your consent, or other lawful methods of transferring personal information. By agreeing to this Privacy Policy, you authorize and consent to DR’s processing of your data.

In the application of True Love Verification Technology, the facial image and identification document image you submit are processed by two separate third-party entities, namely ID Analyzer and Amazon Web Services. They will not send any images to Darry Ring, but will only provide a digital numerical sequence for your Darry Ring ID.

Your Rights and Choices

You have certain data protection rights. DR aims to take reasonable measures to enable you to correct, amend, delete, or restrict the use of your personal data.

If you would like to know what personal data we hold about you, or if you would like it to be deleted from our systems, please contact us. In certain circumstances, you have the following data protection rights:

Right of Access: Update or delete the information we hold about you. Wherever possible, you may access, update, or request the deletion of your personal data directly within your account settings. If you are unable to perform these actions yourself, please contact us for assistance.
Right to Rectification: You have the right to request correction if your personal information is inaccurate or incomplete, except for the recipient information you have bound to your account.
Right to Object: You have the right to object to our processing of your personal data.
Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information.
Right to Data Portability: You have the right to obtain a copy of the information we hold about you in a structured, machine-readable, and commonly used format.
Right to Withdraw Consent: Where DR relies on your consent to process your personal information, you also have the right to withdraw your consent at any time.
Right to Erasure: Except as provided under the “Data Retention” section of this Policy, you have the right to request the deletion of your other personal information.

To exercise these rights, please contact us at clientcare@darryring.com. Please note that before responding to such requests, we may ask you to verify your identity. You also have the right to lodge a complaint with a data protection authority regarding our collection and use of your personal data. For more information, please contact your local data protection authority.

Your California Privacy Rights

If you are a California resident, you have certain rights under the California Consumer Privacy Act of 2018 (“CCPA”):

Right to Know: You have the right to request that we disclose to you the categories of personal information we have collected about you, the sources of that information, the purposes for which it was collected, and the categories of third parties with whom such information has been shared.
Right to Access: You have the right to request, up to twice per year, access to the categories and specific pieces of personal information we have collected, used, disclosed, sold, and shared about you.
Right to Deletion: You have the right to request that we delete personal information we collected from you, subject to applicable laws and the exceptions outlined in this Privacy Policy and our registration agreement.
Right to Correction: You have the right to request that we correct inaccurate personal information we hold about you, subject to applicable laws and the exceptions outlined in this Privacy Policy and our registration agreement.
Right to Opt-Out of Sale or Sharing of Personal Information: You have the right to “opt out” of the “sale” or “sharing” of your “personal information” to “third parties” (as these terms are defined under applicable law).
Right to Removal of Content: If you are a California resident under the age of 18 and a registered user of any site where this policy is posted, you may request and obtain removal of content or information you have publicly posted, pursuant to California Business and Professions Code Section 22581.
Right to Transparency: Under California Civil Code Section 1798.83, you have the right to request information about how DR discloses your personal information to third parties for their direct marketing purposes. DR does not share customers’ personal information for these parties’ direct marketing purposes unless customers choose to allow us to do so.
Right to Non-Discrimination: You have the right not to be discriminated against for exercising your privacy rights. Unless permitted by applicable law, you will not be subject to different prices or quality of service for exercising your rights, including price increases, service quality reduction, or restricted access, unless the differences are reasonably related to the value of your information.
Instructions for Authorized Agents: You may use an authorized agent to submit a Right to Know request, or requests to access, delete, correct, or opt out, on your behalf. The authorized agent must have your signed permission to submit the request, or otherwise provide proof of their authority under applicable law. Before fulfilling an authorized agent’s request, we may contact you directly to confirm that you granted permission and/or to verify your identity. Authorized agents may submit requests through the DR Luxury USA Inc. website.

As a California resident, you may request from us a list of the personal information we have collected from you, a list of the personal information we have shared with third parties, and a list of the names of third parties with whom we have shared your personal information. You may submit such requests up to twice per year free of charge.

You may also request that we do not sell or disclose your personal information to third parties. Please note that we do not sell your personal information. However, in order to provide you with most of our services and access to our website, we do need to share certain aspects of your personal information with our third-party service providers. Therefore, such a request may affect how you use and access our website as well as receive our services.

You may also request that we, and any third parties with whom we have shared your personal information, delete your personal information. Please note that we may restrict, delay, or deny your request in accordance with our legal rights and obligations for reasons including: (i) to facilitate any transactions you have initiated with us; (ii) to comply with legal requirements or procedures; (iii) to uphold our security and safety measures; (iv) to comply with any other exceptions set forth under the CCPA.

To submit any of the above requests, please email clientcare@darryring.com with the subject line “California Consumer Privacy Act Request”.

Additional Mandatory Privacy Disclosures

In compliance with California privacy law, we also make the following disclosures:

Categories of Personal Information Collected in the Past 12 Months:

In the past 12 months, we have collected the following categories of personal information: identifiers, protected classification characteristics, commercial information, internet or other electronic network activity information, geolocation data, electronic, visual, or similar information, and inferences drawn from the above information.

Sources of Personal Information:

We collect personal information from the following sources: directly from our customers, third-party websites or platforms associated with your registered account, analytics tools, social networks, advertising networks, and third-party services that update or supplement the information we hold about you.

Business Purposes for Collecting Personal Information:

A more detailed description can be found in the “How We Use Information” section of our Privacy Policy.

Categories of Personal Information Disclosed for a Business Purpose in the Past 12 Months:

In the past 12 months, we have disclosed certain data elements from the following categories of personal information for business purposes: identifiers, protected classification characteristics, commercial information, internet or other electronic network activity information, geolocation data, audio, electronic, visual, or similar information, and inferences drawn from the above information.

We have disclosed each of these categories of information to business partners, service providers, government entities, and other third parties as described in the “Information We Share” section of our Privacy Policy.

Categories of Personal Information “Sold” or “Shared” in the Past 12 Months:

As defined under applicable law, in the past 12 months, we have “sold” or “shared” certain data elements from the following categories of personal information: identifiers, commercial information, internet or other electronic network activity information, approximate geolocation data, and inferences drawn from the above information.

We “sold” or “shared” each of these categories of information with entities providing advertising, marketing, or audience measurement services; other online third-party brand tools or features; and social networks.

Business Purpose for “Selling” or “Sharing” Personal Information:

The business purpose of “selling” or “sharing” personal information is to assist us with advertising, marketing, audience measurement, and other functions on our digital assets.

Protection of Minors’ Personal Information:

We do not “sell” or “share” the personal information of consumers we know to be under the age of 16.

Limitations on the Use and Disclosure of Sensitive Personal Information:

We do not use sensitive personal information for purposes other than those permitted under Section 7027(m) of the California Consumer Privacy Act regulations.

Your Nevada Privacy Rights

If you are a resident of Nevada, you have the right to submit a verified request asking us not to sell your personal information to third parties. Please note that we do not sell your personal information. If you are a Nevada resident and have used our services, you can make any such request by sending an email to clientcare@darryring.com with the subject line: “Nevada Privacy Rights Request”.

Rights of EU Residents

Notice to EU Residents: If you are a resident of the European Union, you may be entitled to certain additional privacy rights. For more information, please visit our “EU Privacy Rights” page.

Minors and Our Services

This Service is a general audience website, and we do not knowingly collect any personal information from children under the age of sixteen (16) (as that term and similar terms are defined under applicable state and federal law). In accordance with our legal obligations, we will delete any personal information that we later determine to have been collected from a user under the age of sixteen (16).

Links to Other Websites

Our Service may contain links to other websites that are not operated by us. If you click a third-party link, you will be directed to that third party’s website.

We strongly advise you to review the Privacy Policy of every website you visit. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. Prior to the changes becoming effective, we will inform you via email and/or by placing a prominent notice on our Service, and we will update the “Effective Date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: clientcare@darryring.com